Population in G8 countries in 20501
risks.
The following risks may be materially relevant but may not always be adequately captured by the summary risk indicator and may cause additional loss: Concentration risk, Emerging market risk and Active management risk.
Golden Age
The silver economy, a golden opportunity.
This is a golden age for baby boomers and seniors. The generation of retirees is growing as much as three times faster than other population cohorts, and seniors are often much wealthier than younger people.1
Our Golden Age strategy taps into the rise of the ‘silver economy’, offering investors the chance to benefit from this long-lasting secular trend.
25% over 65
5% pa growth
For silver economy in Europe2
5% pa growth
For global healthcare costs this decade3
the age of shrinking and older populations.
In developed markets, the over‑65 group is growing three times faster than younger generations. The US alone sees 10,000 baby boomers retire every single day.1 Today’s baby boomers and seniors are often relatively well off, owning up to three-quarters of wealth in some developed countries.2
This has resulted in a ‘silver economy’ where people are living longer and spending more. Their habits affect businesses across a range of sectors, including consumer goods, financial services, e-health and personal well-being.
harnessing the silver economy.
capturing silver alpha.
ageing universe of opportunities.
baby boomer brands.
Baby boomers remain loyal to their favoured brands and are often willing to pay more for them.
For example, women over 50 spend three times more on skincare than younger women, using more and higher-priced products. This phenomenon benefits companies that have been able to establish a credible long-term brand presence with older consumers.
Key baby boomer brands include:
pension providers.
As life expectancy continues to rise, the looming pensions bill will be too large for governments to fund alone. This means today’s standard public pension schemes will become unaffordable in most countries.
However, public awareness of personal responsibility is growing. There is increasing recognition that even generous pensions may need to be supplemented with financial planning. In particular, wealth managers and other financial services providers that respond to the baby boomer opportunity early will have a competitive advantage.
Key names in the provision of pensions and associated financial services include:
e-Health.
Healthcare is embracing new digital tools to become cheaper and more effective.
By 2026, AI healthcare applications could generate savings of USD 150 billion annually. In addition, robo-assisted surgery is estimated to grow to a USD 49 billion industry. Companies that aim to develop tools to make healthcare cheaper and more efficient should benefit from a larger market share.
Key names in eHealth include:
healthy ageing.
The UN declared the 2020s to be the decade of healthy ageing. It strongly advises countries to prepare now for ageing societies.
For example, healthy behaviour is considered the best prevention against illness. Obesity has been shown to cause diabetes, heart disease, stroke, osteoarthritis and some cancers. Measures to promote healthy behaviours include moving diets away from packaged food, encouraging greater participation in exercise and sports, and promoting regular and sufficient sleep.
Companies supporting healthy ageing include:
Any reference to a specific company or security does not constitute a recommendation to buy, sell, hold or directly invest in the company or securities. It should not be assumed that the recommendations made in the future will be profitable or will equal the performance of the securities discussed in this document.
why us?
Global trend products aim to capture long term themes such as digitalization, consumer brands, and healthy living, all based on BWB extensive expertise in sustainable investing.
Eunhyuk Capital Co. Ltd manages nearly 2 billion USD in assets, involving multiple thematic strategies such as global fintech, global prestige, and the golden age.
These strategies invest in companies selected for their solutions and tools to address some of the most serious problems facing our world.
The investment team maintains a special connection with thought leaders in the field of demographics, which helps them stay abreast of the dynamics of this subject.
The team is led by Lawrence Stratton, who founded Eunhyuk Capital Co. Ltd in 1988 and has over 30 years of experience in thematic investing. Lawrence Stratton team consists of experienced senior portfolio professionals with outstanding performance in thematic investing, focusing on the financial sector.
our strategy.
investing in long-term social change
Our Golden Age strategy aims to invest in companies globally that focus on innovation to address the needs of today’s retiree community, tapping into the potential for above-average organic revenue growth.
The focus is on companies capable of generating sustainable and repeatable excess economic returns – particularly those that the market is mispricing.
This results in a high-conviction portfolio of 40-60 stocks, which seeks to invest in companies that have the potential to offer above-market growth and returns at attractive valuations – businesses that help today’s retirees lead longer, healthier, financially secure and fulfilling lives.
investment process.
We believe sustainability will drive future return potential.
We adopt a three-pillar approach to finding sustainable businesses, looking for those with sustainable financial models, sustainable business practices and sustainable business models.
- Financial models
We look to identify excess economic returns, focusing on companies with capital efficiency, cash generation and limited dependency on external capital.
- Business practices
The team also considers extra-financial information (Environmental, Social and Governance criteria) aimed at avoiding the worst corporate practices and controversies, which can be damaging both to society and to investment returns.
- Business model
We tap into one of the biggest structural mega-trends of our times: ageing demographics. We believe that finding business models that we consider truly innovative is key to identifying companies with staying power through economic cycles.
